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انتخاب كانون تبليغاتي
- Author: محسن
- Filed under: بازاریابی
اسفند ۵,۱۳۸۴
۳-۱ انتخاب كانون تبليغاتي
انتهاب كانون تبليغاتي كار بسيار حساس است كه اشتباه در ان ميتواند خسارتهاي بزرگي پديداورد .البته تدوين استراتژي تبليغات برنامه ي تبليغاتي كامل . خلاقيت و توليد فني و خريد رسانه به عهده ي كانون تبليغاتي است اما مدير دپارتمان بازاريابي بايد برانها نظارت كنند و بتواند درستي و يا عدم درستي روال كار را تشخيص دهد .
۴-۱ نظارت و طرح ريزي برنامه ي روابط عمومي
روابط عمومي در سازمانها و واحد هاي صنعتي ميتواند مكمل تبليغات و بازاريابي باشد .
به ويژه كه روابط همومي ميتواند در معروفيت برند و سازمان و خدمات پس از فروش نقش مهمي داشته باشد.
و در مواردي بدون هزينه ي رسانه پيامهاي نبليغاتي ارايه دهد .
اما نظارت بر فعاليتهاي روابط عمومي و ارايه مشاوره به روابط عمومي بر عهده ي مدير دپارتمان هاي بازاريابي است .
۳۵۳ Responses for "انتخاب كانون تبليغاتي"
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